FOOPE is a clean fragrance brand that speaks to your identity

February 7, 2023

Here’s a new fragrance collection for Valentine’s Day, or for any special occasion

Femi Oloruntoba, the co-founder of FOOPE Fragrances, is changing the way we think about scents.

Oloruntoba and his dedicated staff have created a self-awareness and efficacy-focused collection of clean, vegan and cruelty-free perfumes and candles that are affordable, accessible and experimental so you can smell great and feel great. 

Echoing more increasingly common sentiments from “Gen Z,” Oloruntoba recognized the fact that people don’t just want any product anymore, even if the product itself fits their needs. If they are going to spend their hard-earned money, they want to put it into a product that they can use, but also one that they can feel good about.

Social media has blurred the barrier that used to exist between manufacturers and consumers, allowing for more widespread product transparency, and promoting better business practices across all industries.

However, at FOOPE, they actually put their money where their mouth is.

Oloruntoba doesn’t consider ethical sourcing and using the finest ingredients to be competitive advantages, but thinks they should be the baseline, as it’s the right thing to do to build a more sustainable future for everyone.

Not only does FOOPE highlight sustainability in their products, but also in their advocacy, using their resources to support mentoring programs for teens.

Oloruntoba explains, “We have a mission-based company, so we backed it up with this mission of creating a community that empowers Gen Z around self-efficacy and self-confidence. And this is also very important to us because we want teenagers to realize they are important.”

Oloruntoba also recognizes the challenge of how our current societal shopping habits affect how we buy fragrances, with the majority of transactions occurring online. Even with detailed scent charts outlining notes and undertones, buying scents online can still feel like an impossibly daunting task.

Your body chemistry is unique, so you never truly know how a scent will smell and develop once it’s settled on your skin. That’s why the dedicated team at FOOPE believe in the cop or drop model – always letting you try before you buy. You are able to pick your scent, but it will cost you $0 up front. If you love it, it’s all yours. If you don’t, send the rest back to us and let the experts help you find something that you willlove. 

Their socially conscious business practices have proven successful for Oloruntoba and FOOPE, allowing them to sell out entirely back in August 2022 within two weeks of their beta launch.

Since then, they’ve been working diligently to raise capital and be able to scale the business without compromising integrity.

FOOPE is a client at The Forge – a business incubator funded by McMaster University, serving novel and scalable start-ups in Hamilton, Greater Toronto, and Niagara Regions.

“The support from The Forge has been awesome,” he says. “The team has been integral to have helped us launch-to-market and operate effectively.”

Find your unique scent today at

For media interviews, please contact:
Paul Fitzgerald
Publicist for FOOPE