Local Reach opens the door to a new advertising stream that has never been effectively exploited before. Their goal is to enable small local businesses to use the TVs of their local restaurants and bars as an advertising avenue to attract more local customers. By creating a device that can detect when live advertisement breaks occur on TV, Local Reach plans to replace the original commercial advertisements with the advertisements of partnered businesses. This allows them to separate themselves from the rest of the competition by being the only solution that doesn’t disrupt the live entertainment content being displayed on the TV. This allows businesses to seamlessly integrate Local Reach’s technology into their venues, without the fear of having to shut down any of their TVs for advertising purposes.