Bruce is a commercialization and market strategy advisor who works with researchers, founders, and early-stage ventures to assess market opportunity and define practical pathways to commercialization. His advisory work focuses on product-market fit, customer and stakeholder validation, market assessment, competitive analysis, and go-to-market planning.
He has supported numerous university-led and publicly funded innovation projects through his work with McMaster University, Innovation Factory and as a Senior Consultant with Foresight Science & Technology, including commercialization assessments for NIH, DOE, EPA, and NSERC-supported technologies. His sector experience spans life sciences, healthcare, diagnostics, environmental and clean technologies, agritech, energy, transportation, and software.
He brings over 25 years of experience in product marketing, business development, and partnership strategy, helping translate complex technologies into clear value propositions and actionable commercialization strategies.