Go to Market Archives - The Forge

Sam Saad

Marissa Principato — Wed, 08 Apr 2026 20:24:18 +0000

Experienced leader with a 20+ year track record of designing and executing go-to-market strategies for scalable growth across various technology sectors. Prior to joining MesoMat, Sam led go-to-market & strategic initiatives for Gatik, where as part of the Founding Team he helped drive Gatik’s meteoric growth – as the market leader in autonomous middle mile […]

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Greg Boyd

student — Wed, 04 Dec 2024 17:54:39 +0000

Greg is a 15-year go-to-market (GTM) veteran in the B2B SaaS space, and has spent the past 3 years building out and supporting the GTM motion for a B2C strategy as well. Greg’s experience includes being a quota carrying individual closing $1M ARR deals, growing a Customer Success program from scratch to $50M in ARR, […]

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Scott Mackey

Marissa Principato — Tue, 29 Aug 2023 18:25:59 +0000

Scott is a successful entrepreneur. He has been in GTM/growth/product positions throughout his career. After co-founding, growing and successfully exiting a B2B software company with customers around the world Scott is looking forward to sharing his experience with others. As a senior executive with over 20 years of experience in building an enterprise software company […]

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Randy Stackaruk

Marissa Principato — Tue, 29 Aug 2023 18:20:36 +0000

Randy brings 30+ years of enterprise B2B sales experience selling a variety of software solutions directly to customers. Randy has worked with many start-ups and large vendors (the likes of IBM, Sun Microsystems, Xerox, etc.). Currently, he consults with start-ups on their go-to-market efforts and develops the skills of the people doing the selling, creating […]

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Bruce Inwood

Marissa Principato — Tue, 22 Aug 2023 16:29:22 +0000

Bruce is a commercialization and market strategy advisor who works with researchers, founders, and early-stage ventures to assess market opportunity and define practical pathways to commercialization. His advisory work focuses on product-market fit, customer and stakeholder validation, market assessment, competitive analysis, and go-to-market planning. He has supported numerous university-led and publicly funded innovation projects through […]

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