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	<title>B2C Marketing Archives - The Forge</title>
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		<title>Eric Yeung</title>
		<link>https://theforge.mcmaster.ca/mentors/eric-yeung/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=eric-yeung</link>
		
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		<pubDate>Wed, 04 Dec 2024 17:37:41 +0000</pubDate>
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					<description><![CDATA[<p>Senior marketing executive who delivers industry leading business and brand results. Extensive experience and success with data driven marketing, positioning and value prop development, general management, and P&#38;L responsibility spanning CPG, telecommunications, financial services, and not for profit. Eric can provide help in strategic planning of marketing across the spectrum of an organization&#8217;s life cycle, [&#8230;]</p>
<p>The post <a href="https://theforge.mcmaster.ca/mentors/eric-yeung/">Eric Yeung</a> appeared first on <a href="https://theforge.mcmaster.ca">The Forge</a>.</p>
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		<title>Brian Fields</title>
		<link>https://theforge.mcmaster.ca/mentors/brian-fields-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=brian-fields-2</link>
		
		<dc:creator><![CDATA[student]]></dc:creator>
		<pubDate>Wed, 04 Dec 2024 16:16:54 +0000</pubDate>
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					<description><![CDATA[<p>Brian is an expert when it comes to AdTech. He has experience launching a company and raising money as well.</p>
<p>The post <a href="https://theforge.mcmaster.ca/mentors/brian-fields-2/">Brian Fields</a> appeared first on <a href="https://theforge.mcmaster.ca">The Forge</a>.</p>
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		<title>Adam Hepburn</title>
		<link>https://theforge.mcmaster.ca/mentors/adam-hepburn/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adam-hepburn</link>
		
		<dc:creator><![CDATA[Marissa Principato]]></dc:creator>
		<pubDate>Wed, 15 Nov 2023 14:49:05 +0000</pubDate>
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					<description><![CDATA[<p>Adam is a passionate and innovative entrepreneur who has founded and led multiple successful businesses in the gaming, marketing, and diabetes care industries. He is currently the CEO of ELO, a North American gaming peripherals company that specializes in mobile gaming accessories and products. ELO aims to help elite mobile gamers achieve the same level [&#8230;]</p>
<p>The post <a href="https://theforge.mcmaster.ca/mentors/adam-hepburn/">Adam Hepburn</a> appeared first on <a href="https://theforge.mcmaster.ca">The Forge</a>.</p>
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		<title>Tricia Mumby</title>
		<link>https://theforge.mcmaster.ca/mentors/tricia-mumby/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tricia-mumby</link>
		
		<dc:creator><![CDATA[Marissa Principato]]></dc:creator>
		<pubDate>Tue, 29 Aug 2023 18:47:56 +0000</pubDate>
				<guid isPermaLink="false">https://theforge.mcmaster.ca/?post_type=mentors&#038;p=6596</guid>

					<description><![CDATA[<p>As one of the co-founders of Mabel&#8217;s Labels, Tricia has experienced everything on the spectrum from Idea to Acquisition. Mabel’s Labels is a direct-to-consumer custom printing company that started at $0 and was 100% bootstrapped with no investors or debt. While most manufacturing is done in-house, some off-shore production was outsourced to meet the demands [&#8230;]</p>
<p>The post <a href="https://theforge.mcmaster.ca/mentors/tricia-mumby/">Tricia Mumby</a> appeared first on <a href="https://theforge.mcmaster.ca">The Forge</a>.</p>
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		<title>Katelyn Sinclair</title>
		<link>https://theforge.mcmaster.ca/mentors/katelyn-sinclair/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=katelyn-sinclair</link>
		
		<dc:creator><![CDATA[Marissa Principato]]></dc:creator>
		<pubDate>Tue, 29 Aug 2023 16:42:18 +0000</pubDate>
				<guid isPermaLink="false">https://theforge.mcmaster.ca/?post_type=mentors&#038;p=6532</guid>

					<description><![CDATA[<p>Katelyn Sinclair is the founder of Fresh Digital, a contemporary digital marketing &#38; strategy firm servicing Southern Ontario. She has spent the better part of a decade immersed in the ever-changing world of online marketing and advertising, gaining valuable insight into how brands can best connect with their ideal audience. A proud McMaster Commerce alumna, [&#8230;]</p>
<p>The post <a href="https://theforge.mcmaster.ca/mentors/katelyn-sinclair/">Katelyn Sinclair</a> appeared first on <a href="https://theforge.mcmaster.ca">The Forge</a>.</p>
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		<title>Karen Tam</title>
		<link>https://theforge.mcmaster.ca/mentors/karen-tam/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=karen-tam</link>
		
		<dc:creator><![CDATA[Marissa Principato]]></dc:creator>
		<pubDate>Tue, 29 Aug 2023 16:40:59 +0000</pubDate>
				<guid isPermaLink="false">https://theforge.mcmaster.ca/?post_type=mentors&#038;p=6530</guid>

					<description><![CDATA[<p>Karen is a customer-centric fractional CMO for SaaS and telemedicine startups. She fixes growth challenges by putting the customer at the core of all business decisions and by helping founders and their teams draw customers in vs pushing the product out to drive revenue. The types of issues she fixes include product development challenges and [&#8230;]</p>
<p>The post <a href="https://theforge.mcmaster.ca/mentors/karen-tam/">Karen Tam</a> appeared first on <a href="https://theforge.mcmaster.ca">The Forge</a>.</p>
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